HotWired was an online magazine and pioneering web site that focused on technology, culture, and the internet. Launched in 1994, it was one of the first online publications to feature original content and to experiment with new forms of online advertising.Image:hotwired-sample-cover


HotWired was launched in 1994 by Wired Ventures, a media company that was founded by Louis Rossetto and Jane Metcalfe. The magazine was created as a spin-off of Wired magazine, an influential print publication that focused on digital culture and technology.

HotWired was originally designed by the digital agency CKS Partners, which was known for its work on other groundbreaking web sites such as the LucasArts Entertainment Company web site and the Sega Channel.

HotWired quickly established itself as a leading online publication, featuring original content from some of the most influential writers and thinkers of the period. The site also experimented with new forms of online advertising, including the iconic "banner ad" that became a ubiquitous feature of the internet in the years to come.

In addition to its innovative content and advertising, HotWired was also known for its bold design and experimental use of multimedia. The site featured interactive graphics, animations, and sound, and was one of the first web sites to feature streaming audio and video.

HotWired published on a near-daily basis for several years, establishing itself as an influential voice in the emerging world of online media. The site also helped to establish Wired Ventures as a major force in the media landscape of the 1990s.


HotWired had a significant impact on the development of online media and advertising, helping to establish the norms and conventions that would shape the internet in the years to come. The site's bold design and innovative use of multimedia influenced countless other web sites and online publications, while its experimentation with new forms of online advertising helped to establish the internet as a major platform for commercial activity.

Today, HotWired is remembered as a pioneering publication that played a key role in the early years of the internet and helped to shape the digital culture of the 1990s. While the site is no longer online, its legacy continues to inspire and influence the world of online media and advertising.{{Categories}}

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