I.D. (International Design) magazine was an American magazine, focused on covering the industry of art and design.Image:i-d-sample-cover


I.D. was founded in 1954 by Monroe Wheeler, an art historian, and Harriette Estel Berman, a designer. The magazine was initially named "Industrial Design," and focused on the intersection of design and business. In the late 1970s and early 1980s, I.D. shifted its focus to cover all aspects of design, including architecture, fashion, and product design.

In 1990, I.D. was acquired by F+W Media, who expanded its coverage to include digital and interactive design. Over the years, I.D. became known for its coverage of emerging design trends and for showcasing the work of emerging designers.

However, as of March 2009, F+W Media ceased the print version of the magazine and in May of the same year, they relaunched the website as an online-only publication.


I.D. covered a wide range of design-related topics, including architecture, fashion, product design, and digital and interactive design.

The magazine was known for its distinctive design and photography, and for its focus on emerging design trends. It regularly featured profiles of leading designers and architects, as well as in-depth articles on design-related topics.

In addition to its print and online content, I.D. sponsored design competitions and educational programs, including the I.D. Annual Design Review, which recognized outstanding design achievements in various categories.

Awards and Recognition

I.D. was recognized with a number of awards for its design and editorial content. In 2007, the magazine won a National Magazine Award for General Excellence in Design, and in 2009, it was named one of the "Top 40 Magazine Covers of the Last 40 Years" by the American Society of Magazine Editors.


The end of the print edition of I.D. magazine was a blow to the design community and was mourned by many fans of the publication. However, the magazine's influence on the design world continued to be felt after its closure. Many prominent designers and architects got their start in the pages of I.D., and the magazine's focus on emerging design trends helped to shape the conversation around design in the United States and beyond.{{Categories}}

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