Look was a bi-weekly, general-interest magazine published in the United States from 1937 to 1971.

Look was known for its use of photography and its coverage of a wide range of topics, including news, politics, culture, and entertainment. The magazine was known for its photojournalism, with many of the most renowned photographers of the mid-20th century contributing to its pages.

Look was also notable for its innovative editorial approach, which often included pictorials and infographics to supplement traditional articles. The magazine was popular with readers and at its peak had a circulation of over 7 million copies per issue.

Throughout its history, Look covered many of the most important events of its time, including World War II, the civil rights movement, and the Cold War. It also featured in-depth profiles of celebrities, politicians, and public figures, as well as coverage of trends in fashion, technology, and popular culture.

Despite its popularity, Look began to struggle financially in the 1960s, as its readership declined and the cost of producing the magazine increased. In 1971, the magazine was sold to Cowles Media Company, which merged it with its other publication, The Saturday Evening Post.

Today, Look is remembered as an important part of the history of American journalism, and as a reflection of the cultural and political trends of the mid-20th century. Its innovative approach to editorial content and its use of photography continue to influence magazines and other media outlets today.{{Categories}}

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