The Industry Standard


The Industry Standard was a weekly magazine that covered the technology industry during the dot-com boom and bust of the late 1990s and early 2000s.Image:the-industry-standard-sample-cover


The Industry Standard was founded in 1998 by John Battelle, and quickly became a leading voice in the tech industry. The magazine was based in San Francisco, California, and covered technology news and trends from Silicon Valley and beyond.

At the height of the dot-com boom, The Industry Standard became a symbol of the tech economy's excesses. The magazine was known for its lavish parties and extravagant spending. However, as the tech bubble burst, The Industry Standard's fortunes began to decline.

In 2001, The Industry Standard ceased publication, citing financial difficulties.


The Industry Standard covered a wide range of topics related to the technology industry. The magazine featured articles on emerging trends and technologies, as well as profiles of industry figures and analysis of market trends.

The magazine was known for its in-depth reporting and analysis of the tech industry. It was also praised for its design and layout, which was considered innovative for its time.

Audience and Reception

The Industry Standard had a devoted readership in the tech industry and was widely respected for its reporting and analysis. The magazine received numerous awards for journalism and design, including a National Magazine Award in 2000 for General Excellence.

However, The Industry Standard also faced criticism for its role in promoting the dot-com bubble. The magazine was accused of glossing over the risks and challenges facing the industry, and of contributing to an atmosphere of hype and speculation.


Despite its relatively short run, The Industry Standard had a significant impact on the technology industry. The magazine helped to define the culture of Silicon Valley during the dot-com era, and its coverage of emerging technologies and trends was influential in shaping the direction of the industry.

Today, The Industry Standard is remembered as a symbol of the dot-com era, and its legacy serves as a cautionary tale about the risks of hype and speculation in the technology industry.{{Categories}}

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