Wet, also known as "Wet: The Magazine of Gourmet Bathing," was a publication that gained prominence in the 1970s as a platform for avant-garde art and design.Image:wet-sample-cover


Wet Magazine was founded in 1976 by Leonard Koren, a graphic designer and artist based in Los Angeles. The magazine aimed to showcase unconventional and innovative arts, focusing on the blending of art, design, and popular culture of the time.


Wet Magazine covered a wide range of topics, including graphic design, photography, fashion, architecture, music, and the emerging fields of computer graphics and digital art. It provided a platform for artists, designers, and thinkers to express their creativity and challenge traditional norms.

Format and Aesthetics

The magazine employed a visually striking design, often featuring vibrant colors, unconventional layouts, and experimental typography. Its focus on aesthetics, combined with thought-provoking content, made Wet Magazine a distinct and influential publication within the art and design community.

Notable Collaborators and Contributors

Wet Magazine collaborated with renowned artists and designers, including Keith Haring, Ed Ruscha, and Barbara Kruger. The magazine also featured the work of photographers like Helmut Newton and Herb Ritts, as well as articles by influential cultural figures such as Andy Warhol.


Wet Magazine played a significant role in shaping the visual culture of the 1970s and 1980s. It introduced innovative design concepts and helped define the aesthetic sensibilities of the era. The magazine's focus on unconventional art forms and its distinct visual language contributed to the broader movement towards postmodernism in art and design.


Despite its relatively short lifespan, Wet Magazine left an indelible mark on the art and design world. Its groundbreaking approach to art and design, along with its dedication to featuring emerging talents, inspired future generations of creatives. Wet Magazine continues to be celebrated for its unique contribution to the world of avant-garde publishing.{{Categories}}

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